If you've ever left a networking event wondering whether your business is behind everyone else's, this episode is for you. Salena Knight breaks down the dangerous comparison cycle that many retail and ecommerce store owners fall into without even realising it. From hearing someone talk about record-breaking sales to another retailer struggling with foot traffic, it's easy to start mentally measuring your business against everyone around you. But those comparisons rarely tell the full story. In this episode, Salena shares why benchmarking against other businesses can keep you stuck, distracted, and focused on the wrong things. More importantly, she explains what you should be measuring instead if you want to build a profitable, sustainable, and scalable business. You'll also hear more about Salena's Million Dollar Store Blueprint training and how to identify what actually needs to change inside your business to reach your next level of growth. Register for the Million Dollar Store Blueprint here.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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