Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business. She was doing well... She had significantly increased revenue since purchasing the business... She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement. I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcast. But, even though I had that warm fuzzy feeling in my heart, ALARM BELLS were going off in my head... Because this was THE EXACT SAME SCENARIO that I had once found myself in. And it was one of the worst days of my business life. Listen in for what happened next.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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