Chapter 1: What was Jade Goody's initial impression when entering the Big Brother house?
What are you up to, Matt? Doing your taxes? No, I'm just applying for a very cool new reality show. Oh, right. OK. I don't see you as a reality star.
Well, it's a show where your every move is filmed, no matter what you're doing. So I think all my interests will be perfect for it. I've got a deep knowledge of the history of the Labour Party.
Cool. I mean, is it a politics show?
No. No, I think it's set on an island with lots of young people.
That's your main sell?
No. Football. Everyone likes football, right? So I could take my old collection of football programmes from the early 1930s, some of them from the Second Division.
And not everyone can say that.
Very few people can, exactly.
I guess I just feel like they're looking for something a little bit more spicy, probably.
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Chapter 2: How did Jade's past experiences influence her journey on Big Brother?
But actually, there's a team of people here putting together an entertainment show, putting together a soap opera, really. And so they've probably decided and maybe even storyboarded quite early on who they think everybody is.
Yeah, and if you're filming 24 hours a day, weeks on end, and you're putting an environment with people who are deliberately provocative or whatever, then you can film anyone for a period of time and equally portray them by editing the footage as either the nice one, the nasty one, the clever one, the thick one, or whatever. We would all display those traits over a period of time.
And that's why I always refuse...
Five minutes later, Jade sits in the studio facing Davina, a nervous smile playing on her lips, her mind racing. You must be the only person on the planet to not know the impact that Celebrity Big Brother has had. Jade's eyes dart to the big screen as it bursts into life behind Davina. Just take a quick look at this. This isn't just about a TV show anymore. This is a major diplomatic row.
Well, the reaction here in Mumbai is one of outrage. Concern that the Bollywood actress is the victim of racist bullying today reached Prime Minister's question time. Jade is unable to process it. I don't understand. In the Celebrity Big Brother house, she was loud, yes. Rude sometimes. But this? She looks at Davina, searching for reassurance. But Davina says nothing. Jade breathes out slowly.
Last week, she was a superstar. She just launched her own perfume. She had a best-selling autobiography. Now she's the most hated woman in Britain. She's been branded a racist and a bully. And she has no idea what to do about it.
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Alison Matt here from British Scandal. Matt, some news for you. British Scandal is going to Broadway! What?! Sorry, not literally. I just mean we're taking it to the stage.
Is this your festival, Crossed Wires, where all the UK's biggest podcasts do live shows across iconic venues in Sheffield between the 2nd and 5th of July?
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Chapter 3: What controversies surrounded Jade during her time on the show?
I don't think it's too strong to say we're going to be looking at the legendary Jade Goody. She was an ordinary girl from Bermondsey who became one of the most famous people in the country. She was loud. She was brash. She was definitely funny. She was also at the centre of a racism scandal that shook Britain, had global repercussions and maybe, just maybe, changed this country forever.
So, listeners of British Scandal, Big Brother is watching you. This is episode one, Am I Minging? Six years earlier, summer 2001, Guy's Hospital, London. Twenty-year-old Jade Goody pushes open the staff room door and is hit by the smell of disinfectant. Her head is throbbing and her mouth is dry. All she wants to do is go to bed. But her shift as a dental nurse is just beginning.
Her colleague Samantha turns to her and freezes. What happened to your face? Jade touches her lip, the bruise around her left eye. The concealer hasn't worked. I'm nothing. Bumped into a wall. Samantha looks at her. You've been bumping into a lot of walls lately. Jade shrugs. I'm fine. She heads to the kettle, desperate to change the subject. But Samantha follows her. Jade flicks on the radio.
She winces at the song as it triggers memories of the previous night. She'd gone out with the girls to the gin palace. Her boyfriend Danny had appeared out of nowhere, then dragged her out by her hair, the pavement cold on her cheek. When they'd got back to his, he'd really let loose, punching her until she was screaming, blood pouring out of her lip.
Samantha comes over, pours herself some water, nudges Jade. I'd say come stay at mine, but I don't have a room. Is there anywhere else you can go? It's not that bad. Honestly. Quick, Paul. Is Helen flirting with Paul out of order? If she's got a boyfriend, yes or no? Jade's eyes light up at the radio's mention of Big Brother. You've been watching it, Big Brother?
Can't believe it's the final tonight. I want Helen to win. She's fun, eh?
I remember reading about Big Brother in The Guardian Guide when I was a teenager, when I was a youth. And it started in Holland. And I thought, that's never going to catch on air. What are the Dutch playing out there, mad? Series one here. Craig, Nasty Nick. It was unbelievable television. Anna the Nun. Anna the Nun was great. We were just watching people in a house. It was less constructed.
Obviously, we know that they edit stuff. But it wasn't as task-orientated and as conflict-orientated in those early series.
Yes, and also, everyone was so compliant. I mean, series one, if we all remember the big bust up over the contraband pencil.
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Chapter 4: How did the media portray Jade Goody throughout her Big Brother experience?
Later that day, Bermondsey, South London. Jade's heart rate slows as the council block comes into view. Even though she and her mum don't always get on, this place is still home.
For anyone who hasn't been to Bermondsey, it's basically the last unchanged... Predominantly white working class part of London. It's a part that hasn't yet really been gentrified. It's near London Bridge. I used to live down the road at Canada Water, which has been gentrified. And Bermondsey is basically Millwall, council estates, where during the World Cup the England flag is everywhere.
and proper old pubs and all the things that go with that. And even though it's fairly close to central London, in so many ways, it couldn't be further away. It's almost next to power and influence and status, but the people who live there do not possess any of those things.
Jade opens up the gated outer door, reaches for the light. The corridor with its worn carpet remains in darkness. She sighs. Mum! No answer. Jade shrugs, probably for the best. She and her mum have been arguing recently and she doesn't have the energy. She turns to walk down the corridor, picturing her old single bed with her favourite teddy. But then... She hears a groan.
Jade's heart thumps in her chest as she shoves open the door and rushes into the lounge. The TV's on, but there's no sound. Ma'am? Ma'am? Ma'am, what's wrong? She almost stumbles over her mother's body, sprawled on the floor by the sofa. Jade drops to her knees, grabs her mother by the shoulders. Jade recoils as her mother lets out a throaty cackle. Jade stands, finds the light switch.
The room is flooded with light, revealing her mum, pupils dilated. Jade picks up a plastic bottle with a straw poking through.
What the fuck is this?
Jackie doesn't answer. She starts giggling again. Jade feels sick as she spots a clear bag. Inside, crystals glinting.
Mum, what is that?
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Chapter 5: What challenges did Jade face with her fellow contestants?
Those viewing figures are insane. I mean, even in the era where more people were watching what they call linear TV, 13.7 million viewers is the sort of number that only really major sporting events get.
Phil needs a coffee. He exits his office to hear an explosion of laughter and groans down the corridor. In the corner of the office, a group of his junior staff are huddled around a small screen. What's this? Phil's assistant, Debbie, looks up at him, shakes her head. Oh, she's like nails on a chalkboard.
Phil peers over at the small television at a girl with blonde hair and a tight white T-shirt, jeans and a diamante belt, moving her hips from side to side and singing a song to the tune of Rod Stewart's Maggie Mae. She's waving her finger at the camera.
Get me out of Bermondsey and put me on TV.
The office erupts, laughter and applause punctuated by a few boos. Phil leans in. Play it again, from the beginning. A grainy black and white shot comes into view. Hello, everybody in the big rubber house. I get called Pamela Anderson purely because of these big things here. The woman is holding something in her hand.
Phil leans in to look as she gabbles away in a broad South East London accent and realises it's a giant elastic band. He watches in confusion as she wriggles her body through the contraption. The team burst out laughing again. He hears Debbie whisper, This is the third time we've watched it this morning. He looks back at the screen.
The woman has somehow segued into a garbled version of Bianca from EastEnders. Then she moves on to why she'd be ideal for the show. Debbie mutters under her breath. They'll vote for you all right because they'll hate you so much. But Phil can't help but be won over by this woman. She's a raw, unfiltered, working-class girl. The tabloids will lap her up. She's nails on a chalkboard, all right.
And that's exactly what the show thrives on. Conflict.
This is one of the issues with the show, is that it allows people a way to immediately change their circumstances. But the flip side of that is that, effectively, you have working-class, and you could even say vulnerable people... being effectively manipulated by powerful TV executives.
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Chapter 6: How did Jade's personality impact her popularity on the show?
Jade's heart rate rises. Honestly, Phil, no, I swear. It's a lie. She's been messaging her friends all day, arranging a going-away party. Well, somehow, Jade, the press have got hold of your name. Phil, please. I told you, Jade, I warned you. She cannot lose this opportunity. It's her ticket out of here. Are there any paps at your flat? Paps? Like dogs? Paparazzi photographers.
Jade rushes to the window, peers out. No, I can just see a ginger cat trying to eat a crisp packet. She hears Phil chuckle. Okay, Jade. But then she sees a figure hiding behind a van, lens trained on the entrance of the building. Oh shit, Phil, there is some guy. Okay, don't worry, I'm sending a driver to get you. You've got 30 minutes to pack. 30 minutes?
If they get a shot of you, it's all over.
I mean, the stakes around this, obviously it was a massive show, but it's not like a world leader trying to get out the G8. We're not in wartime.
It is just a Channel 4 reality show. I guess the kind of cloak and dagger that they cultivated for it is part of what made it such a sensation. Jade hangs up, grabs a suitcase, and stuffs it with clothes, makeup, bags, shoes. Her mum comes in, watching her. What's going on? I thought you had another two days. Well, I don't. Jade stuffs in a pink satin dress.
At least she's got her eviction outfit picked out. Half an hour later, Jade heaves her overstuffed suitcase off her bed. She goes into the lounge to find her mum. She feels a pang of guilt. Are you going to be alright? Jade sees her mum smile, nod. Go! Jade detaches herself, looks at her phone. Phil again.
Car's outside. Driver says the coast is clear.
Jade closes the metal outside door and creeps down the stairwell towards a car with blacked out windows. She reaches for the handle, hesitates and swallows. This is it. She's leaving this life behind. She's going on Big Brother. It's time for Jade Goody to come out of the shadows.
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Chapter 7: What were the consequences of Jade's actions during her time in the house?
Right, come on, let's do this. A few minutes later, Jade emerges into a sea of people. Thousands of faces all shouting and cheering. She squints, waves nervously and smiles. Davina, actual Davina McCall, comes over, takes her hand and raises it in the air.
It's Jade!
Davina points over to her mum, standing behind the barrier. Say goodbye to your family. Jade turns and is shocked to see Danny is next to her mum. She gives a hug to her mum and he leans forward, whispers, ''You'll be out soon. You won't last long.'' Jade flinches. Jackie's losing it, oblivious, screaming out, ''I'm a lesbian!
I love Davina!''
Jade just wants to get away from them both. She nods to Claire. I'm ready. Jade lets Claire walk her to the bottom of the steps leading to the Big Brother house. Gives her some last words of advice. This is your time, Jade. Just enjoy it. Jade takes a breath as she steps into the house and starts to descend the stairs. She hears the outside door seal behind her.
It's time to greet her fellow housemates. And there's no turning back now. Day 26 in the Big Brother house, 10.12pm. Jade examines her finger for the third time as panic starts to grip her body. She strides across the living area as the housemates at the dining table look up at her, concerned. I have discovered a varroka on my finger and my toe since being in this minging house.
I have actually been into the Big Brother house directly after the contestants have left, and it is fairly repulsive.
In what way?
I mean, if you can imagine your house, but there are 12 people living there, nobody's doing the hoovering, nobody's cleaning the sinks in particular, and also loads of fake tan, makeup. It's a lot of people living in a confined space, kind of with a student mentality. Jade's been having the best time over the last few weeks. The house is amazing.
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Chapter 8: How did Jade Goody's journey on Big Brother change her life forever?
She's struck by how utterly alone she feels. Trapped. She usually has someone to speak to in the house, but they're not her friends. She realises that the only person she can actually turn to is a disembodied voice hiding in the dark. So she fixes the cold, blinking eye, tries to forget about the millions of viewers watching, and asks, Big brother, what do I do? Day 30 in the Big Brother house.
A taxi, London. Phil Edgar-Jones ignores the London landmarks slipping past his taxi window and concentrates on the morning's papers. He stops at one headline.
The most hated woman in Britain.
Next to a picture of Jade, mouth open, mid-shout. Phil chuckles to himself. The tabloids are in heaven. They love to hate Jade Goody. He flicks through a few more headlines. In one, Jade is called a pig. In another, a chav. Everything that's wrong with the country. The louder and more upset she gets, the hungrier the media become.
And she's not just been great for the tabloids, she's been great for ratings. Better than Phil could ever have imagined. The only problem, if the papers keep going at her this hard, the public will vote her out before the series has even reached halfway.
I would say there's another problem, which is that you are turning a very vulnerable young woman into a national hate figure.
Yeah, there is that as well, I suppose. I mean, what's so mad to look back at, this is 2002, is that obligatory psychological testing before people were contestants on these shows only came in in 2021 after Caroline Flack died. So this is a good 20 years nearly after the series we're looking at.
And I don't think it would take a professional to look at these moments that involve Jade and say, this is somebody in serious distress. If not mentally unwell, she is having some considerable emotional issues that you are exploiting. Phil checks the number on his phone. If Channel 4's director of programmes is calling this early in the morning, it can't be good. Tim?
I'm afraid we're going to have to activate the penetration protocol.
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