AI is transforming the way brokers work, helping automate tasks, streamline workflows, and free up valuable time. But as the technology becomes more widely adopted, a new challenge is emerging: if everyone has access to the same tools, what sets you apart? In this week's Business Accelerator, Julian Barnes and Jason Back explore how brokers can use AI to improve productivity without losing the expertise, relationships, and personal touch that clients value most. The duo also discuss the growing gap between AI adoption and AI integration, the risks around privacy, compliance, and fraud, and why the most successful brokers may be those who use technology to amplify their strengths rather than replace them. Ahead of the Broker Innovation Summit, this episode examines how brokers can move beyond efficiency gains and use AI to create genuine competitive advantage in an increasingly crowded market.

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