Is a 'Big 5' emerging in the world of NIL? | Where do Buckeyes fit in?

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Bucknuts Morning 5: An Ohio State athletics podcast not yet transcribed

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Recorded01 Jul 2026

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Is a "Big 5" emerging in terms of the college football teams that spend the most on NIL? It sure looks like it. And yes, Ohio State is one of the five. Who are the others? And where is this information coming from?That is the main topic of discussion on the Wednesday 5ish with Dave Biddle and Patrick Murphy, who also discuss Ohio State's recruiting heater and more.

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