**Note:** This interview was originally recorded in October 2024. We're sharing it now because Paul's journey from skeptical brick-and-mortar owner to $20K/month online coach addresses the exact objections and fears we still hear from coaches today. The systems that worked for Paul 15 months ago are the same systems working for OTM students in 2026.Key Timestamps:00:00 – Introduction: Meet Paul Riley (MidStrong & Old Grad Strong)02:04 – Before OTM: 15 clients, under $2K/month, scattered pricing06:58 – Paul's Skepticism About Joining OTM09:20 – Why the 4C System Works (Repeatable Methodology)11:30 – The Niching Down Breakthrough (West Point Grads)16:12 – Charging What You're Worth Without Adding More Services18:14 – Results: 63 clients, $150K+ first year revenue19:18 – Personal Impact: 2-week Ireland vacation completely unplugged21:43 – Selling the Brick-and-Mortar Business23:02 – Who OTM Is For

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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