How to Build a $250K Coaching Business After Hitting Rock Bottom (w/ Casey Gilbert)

🚀 Ready to see if you can achieve results like Casey?Book your strategy call📱 Connect with OTM: @onlinetrainermentorshipCasey Gilbert - OTM student who went from job loss and mental health struggles to a 6-figure online coaching business, specializes in helping people who feel stuckTimestamps:0:00 - Casey's introduction: 10+ years in fitness, working with ages 24-750:52 - Why Casey doesn't niche down: "People who feel stuck"2:03 - The challenge of working with diverse populations vs. templated coaching3:10 - Foundations over Instagram workouts: 20 years of lifting, 3x/week basics5:28 - Rock bottom: Getting laid off and losing identity in work7:32 - The scarce mindset: "There's no way I can make enough money online"9:07 - Three calls to commit: Anxiety about "what if it doesn't work?"12:23 - The guarantee that changed everything: "Either make money or keep learning"13:00 - First breakthrough: "Wait, if there's one client, there might be more"15:16 - Moving goalposts: From breaking even to $50K to six figures in year one18:35 - The lifestyle goals: Moving closer to family, quitting side jobs19:23 - Mindset shifts: From antidepressants to documenting the journey21:17 - Opening possibility: "I don't have to believe it will work, just that it's possible"24:32 - Believe it till you achieve it vs. fake it till you make it26:13 - How coaching evolved: From "do what I do" to meeting clients where they're at28:28 - "If you're not embarrassed by who you were 5 years ago, you're not growing"31:28 - Building the delivery system: Mindset, nutrition, and fitness pillars34:43 - The ADHD challenge: Focus on what moves the needle, not what's exciting37:37 - Big following ≠ easy business: 47 clients max, not 30040:22 - Pricing breakthrough: "Drop the price and shut up"42:45 - 50%+ renewal rate: Building deeper connections vs. churning clients45:05 - The flexibility factor: One-on-one mentoring when group calls aren't enough47:11 - Building the team: VAs, programming coach, DM setter, success coach48:22 - The numbers: $0 to $20K/month floor, tracking for $250K year49:47 - Final advice: "Believe it's possible and make failure not an option"Key Takeaways:✅ Why being apprehensive about investing is normal (Casey took 3-4 calls to commit)✅ The "either smarter or successful" mindset that removes risk from investment✅ How realistic timelines work: 3 months to do month 1, but still hit 6 figures year 1✅ The mindset shift from "impossible" to "possible" that changes everything✅ Casey's 3-pillar approach: Mindset first, then fitness and nutrition✅ Why authenticity beats perfection in coaching relationshipsConnect with Casey:Instagram: ⁠@caseyfgilbert⁠Website:https://www.caseygilbertfitness.com/Engage with This Episode:What's your biggest takeaway from Casey's story?Share this episode with a coach who needs to hear about possibility thinkingTag us @onlinetrainermentorship with your thoughts

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