Most trainers who try to go online are not missing skills, certifications, or experience. They're missing a specific offer someone can actually say yes to. In this episode, Jon shares the exact seven-day challenge he ran in March 2020 that signed his first three online clients, kickstarted his mentorship, and took his business from $60K in-person to $60K, $104K, and $120K online in back-to-back years.Takeaways-- Building a website, growing a following, and redesigning your brand are not the path to your first online client. A specific offer is.-- Waiting until you feel ready is what keeps most trainers stuck. Readiness comes after the action, not before it.-- The post opens the door. 90% of enrollments happen in the follow-up, not from people DMing you first.-- The founding client model is not about discounting your value. It is about buying data and momentum with a low barrier offer.-- One client is still with Jon six years later. It started with a $197, 60-day offer.Timestamps-- 00:02 -- Why trainers who go online struggle to sign their first client-- 01:29 -- The real problem: a missing offer, not missing skills-- 02:48 -- Jon's story: in-person comfort, pandemic shutdown, and no choice-- 05:09 -- From $60K in-person to $60K, $104K, and $120K all online-- 06:18 -- What trainers do instead of fixing their offer-- 08:02 -- What the actual business looked like in March 2020-- 15:13 -- What happened day by day in the seven-day challenge-- 17:12 -- Why $197 was the right price and what it led to-- 19:36 -- The gap: specificity of offer and willingness to follow up-- 20:31 -- The pressure that forced the action-- 21:23 -- The free workshop on June 2nd and what you will walk away withWe are running a free live workshop on June 2nd at 1pm EST -- How to Sign 3-5 Online Fitness Coaching Clients in the Next 7 Days. One hour on Zoom. You will leave with a specific offer drafted, a DM closing framework, and a 7-day action plan. Registration link below.[WORKSHOP REGISTRATION LINK]Follow us on Instagram: @onlinetrainermentorship-----online fitness coaching, online personal trainer, how to get online coaching clients, personal trainer business, fitness business growth, online trainer, fitness coach, founding client model, how to go online as a trainer, personal training business

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related