Build and Scale Your Online Fitness Business
The 3 Numbers That Predict If Your Coaching Business Will Scale (with Alex Harriman)
06 Aug 2025
🚀 Ready to build systems that scale without sacrificing quality?Book your strategy call📱 Connect with OTM: @onlinetrainermentorshipAlex Harriman - OTM Success Coach specializing in client care systems, team building, and scaling strategies. Former OTM student (2017-2020) who now helps coaches optimize retention and build profitable teams.Timestamps:0:00 - Alex's background: From OTM student to coach specializing in client systems2:20 - Why client care is the #1 priority: "You need clients raving about your business"3:08 - The three critical KPIs every coach must track5:03 - Renewal rate: Why 100% isn't actually good (and what to aim for instead)7:28 - Success rate: Did they get what they paid for?8:22 - The biggest mistake: Over-delivering when clients are already happy8:42 - Why coaches always want to add more (curse of entrepreneurship)10:17 - The "jacked guy at the gym" analogy for constantly changing programs11:10 - The doubling test: "If you woke up with double the clients tomorrow, what would break?"11:38 - The 3-hour rule: Maximum client care time per client per month13:38 - Why weekly one-on-one calls are "absurd" and turn clients into friends14:17 - Online vs in-person: You're not trading time for money anymore16:07 - The power of one-to-many coaching without watering down quality18:24 - Creating reusable content from common client questions20:14 - When to start automating (and what NOT to automate)21:57 - How to balance automation with the human touch23:28 - Why you can't win the automation battle against mega companies25:32 - When to start delegating: The cash flow question comes first27:27 - Hiring too soon vs waiting too long (the 10K rule)27:59 - Why hiring is like having kids: "Amplifiers of your current situation"30:13 - Commission-based hiring to reduce risk30:54 - Hire what you hate vs hire what you're bad at31:46 - Why you shouldn't hire a salesperson first32:41 - The quality control requirement: You must understand the role to manage it33:27 - The task categorization exercise: Like, don't like, and superpowers36:08 - When "good enough" is actually good enough37:17 - The hiring framework: Interview multiple people even if you have a favorite39:40 - Time allocation reality: All "saved" time goes to training initially41:27 - Overwhelmed coach advice: Start with your circle of trust42:49 - The light at the end: When referrals replace lead generation43:06 - One thing to implement this week: Start tracking the 3 KPIs44:19 - The scaling readiness test: Can you handle double the clients?45:14 - Rapid fire: Vanity metrics, biggest mistakes, and essential tools46:47 - Final wisdom: Relationships over everything elseKey Takeaways:The 3 non-negotiable KPIs: Renewal rate, satisfaction score, and success rateWeekly one-on-one calls are business killers that turn clients into friendsThe 3-hour rule: Max client care time per client per month to stay profitableOne-to-many coaching doesn't mean lower quality - it means smarter deliveryDon't automate the human connection - automate the administrative tasksOnly hire what you understand and can quality controlCommission-based hiring reduces risk and aligns incentivesYour immediate circle of trust is your best starting point for salesTrack data that changes your behavior, not just for the sake of trackingRelationships beat followers every single time in this businessEngage with This Episode:Which of the 3 KPIs do you need to start tracking first?Share this episode with a coach who's struggling to scale efficientlyTag us @onlinetrainermentorship with your current renewal rate
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