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Build and Scale Your Online Fitness Business

The Content Trap - Why More Posts Don't Equal More Clients

13 Aug 2025

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🚀Ready to turn your content into actual conversations and clients? Book your strategy call📱 Connect with OTM: @onlinetrainermentorshipTimestamps:0:00 - The harsh reality: Why coaches with 100K followers make less than those with 5K1:30 - The content hamster wheel: Posting constantly but getting zero clients2:30 - Vanity metrics vs. what actually pays your bills4:00 - Trap #1: The spray and pray method (speaking to everyone = speaking to no one)7:00 - Trap #2: The education explosion (why people don't buy information)10:30 - Trap #3: Ghost creator syndrome (hiding behind content instead of building relationships)12:00 - The 80/20 content rule that actually converts13:30 - This week's action plan: From content audit to conversation starter14:30 - Final advice: Stop trying to go viral, start trying to go valuableKey Takeaways:The algorithm doesn't pay your bills - clients doWhen you speak to everyone, you speak to no onePeople don't buy coaching because they lack informationContent is the introduction, conversation is the sale80% of content should start conversations, only 20% should educateYour DMs are more important than your postsQuality beats quantity every single timeEngage with This Episode:Which content trap are you stuck in?Share this episode with a coach who's posting constantly but not getting clientsTag us @onlinetrainermentorship with your biggest content breakthrough

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