Jeff Dalzell is OTM's conversations coach, and he has one message for coaches who are avoiding their DMs or watching them go nowhere: the problem is not your offer, it is not your price, and it is not the script. It is that you are showing up as a salesperson instead of a person. In this episode, Jeff breaks down the most common DM mistakes he sees coaches make, why answering questions in the DMs is actually a disservice to your prospect, how the green, yellow, and red light system works in practice, and what it actually takes to move someone from a cold follow to a paying client over time.Timestamps:-- 00:00 Meet Jeff Dalzell, OTM's conversations coach-- 02:10 The most common DM mistake coaches make when they first join OTM-- 06:15 Why coaches avoid DMs entirely and how to start without feeling like an MLM rep-- 09:39 The image consulting story: what happens when you never talk to your audience-- 15:28 Be a person, not a script: the grocery store analogy-- 21:44 Why coaching in the DMs is actually bad for the prospect-- 24:28 Give away the what. Coaching is the how.-- 26:42 The triage framework: DMs are emergency room, calls are the surgical consult-- 30:17 The green, yellow, and red light system explained-- 36:50 How to move people from red to yellow to green over time-- 37:57 The client Jeff followed for three years before she signed-- 47:32 The tough question: what coaches do not want to hear about their DMs-- 49:32 Rapid fire: "I don't want to be salesy," worst DMs, and the content vs. conversations experiment-- 51:37 What happens when you stop posting for a month and just do DMs-- 53:00 The student making 15K with 1,300 followers and six postsReady to find out what is actually holding your coaching business back? Book a free business assessment call with the OTM team here----DM strategy for fitness coaches, online fitness business, how to get coaching clients, fitness coach conversations, OTM podcast, lead generation for coaches, sales calls fitness business

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