The most experienced coaches in the fitness industry are often earning the least online. Not because they lack skill or knowledge -- because they've been avoiding three specific decisions that are quietly costing them tens of thousands of dollars a year. This episode breaks down exactly what those decisions are, what it costs to keep avoiding them, and three questions designed to force the conversation you've been postponing.Timestamps-- 00:08 The uncomfortable truth about experienced coaches who are stuck -- 01:48 The pattern: 10 to 15 years in, a few clients, $150 to $250 a month, content that isn't working -- 02:40 Why buying a new program feels like action but isn't -- 03:30 What coaches who are actually scaling do differently -- 04:12 How experience works against you: the mental filing cabinet -- 05:12 What separates you from coaches earning more isn't knowledge -- 05:33 Decision one: who are you for (the niche conversation you're tired of having) -- 07:16 Why "motivated people who want to get fit" is not a niche -- 08:11 The one honest question that gives you your starting point -- 09:04 Decision two: what you charge, and the real reason the number hasn't changed -- 09:51 The rejection math: what a price objection is actually telling you -- 11:00 The $12,000 a year gap hiding in one number -- 12:08 The line that tells you whether the decision has actually been made -- 12:36 Decision three: whether to ask for help -- 13:41 Why experienced coaches keep getting burned and what to do about it -- 14:38 How to tell whether you have a knowledge gap or an execution gap -- 15:14 Three questions designed to surface the decision you've been avoiding -- 17:36 What it means if the answer to the accountability question is "a lot would change" -- 18:08 The pattern this episode is about, and what it costs to repeat it -- 19:27 Sustainable growth doesn't come from finding better informationReady to stop preparing and start building?Book a free strategy callFollow OTM on Instagram: @onlinetrainermentorship----experienced fitness coaches stuck online, online trainer business growth, niche selection fitness coach, pricing online coaching, fitness coach decision making, accountability in coaching business, online trainer mentorship, build and scale online fitness business

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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