In this episode, Jon Vlahogiannakos breaks down why so many fitness coaches are chronically undercharging for their online coaching programs, what's really driving it, and exactly what to do about it this week. He walks through three specific reasons coaches stay stuck at $150-$200 a month, and gives you the mindset shifts, pre-call prep, and verbal practice reps to start charging what your coaching is actually worth.Timestamps00:00 -- Introduction: Does this sound familiar? Waiting for more proof before raising prices01:00 -- The real problem: it is not a readiness issue, it is a permission issue01:40 -- The math that makes $200/month coaching feel like a grind02:40 -- Where that low price actually came from03:10 -- Reason 1: Pricing deliverables instead of outcomes04:20 -- The exercise to do before your next enrollment call05:10 -- Reason 2: Waiting for external permission (testimonials, following, results)06:00 -- The client loop: why serious clients do not hire the cheapest coach06:30 -- "People who pay, pay attention" -- and why that matters in fitness07:30 -- The fix: pick a number that feels uncomfortable and start saying it08:00 -- Jon's personal story: going from $150/month to $1,200 for 12 weeks09:00 -- Reason 3: Folding under pressure on the call10:20 -- The pause is not a no -- it is processing11:00 -- The mute button strategy and the 60-second standoff12:00 -- Homework 1: Rewrite what you offer in outcome language14:00 -- Homework 2: 10-minute pre-call prep and writing the number down first16:00 -- Homework 3: Practice saying your price out loud until it feels natural18:00 -- This is not about extracting money. It is about building a sustainable business19:30 -- The grifter problem in 2026: why your pricing protects your clients too22:00 -- Closing: your price is a reflection of how you see the value of what you do📞 Book a Free Strategy Call 📱 Follow OTM on Instagram: @onlinetrainermentorship--undercharging, online fitness coaching, pricing strategy, enrollment calls, fitness business, coaching rates, sales confidence, online trainer, fitness coach pricing, business mindset, OTM, build and scale

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