Build and Scale Your Online Fitness Business
Why Your Clients Are Overwhelmed and How to Fix Your Program (with Kristine Michaud)
03 Sep 2025
Ready to stop overdelivering and start creating programs that actually get results?Book your strategy call📱 Connect with OTM: @onlinetrainermentorshipKristine Michaud - Former OTM Success Coach, Owner of Pure Strength and Nutrition, 20+ year industry veteran who transitioned from in-person strength coaching to online coaching focusing on strength, nutrition, and mindset.Timestamps:0:00 - Kristine's background: 20+ years in fitness, transition from gym to online2:09 - The two biggest program mistakes: No reusable system + overdelivery3:31 - Getting coaches past the "every client is a snowflake" mindset4:11 - The phase system: How Kristine organizes beginner, moderate, advanced clients6:27 - Why creative program names actually hurt your business7:09 - Making systems work for YOUR coaching style (not copying others)8:30 - The "teaching tools for life" philosophy vs. quick fixes10:03 - Jon's 30-page PDF horror story (why more information isn't better)11:21 - When clients say "I still have so much to work on" - you're overdelivering13:41 - The power of asking clients for honest feedback14:23 - If your clients are overwhelmed, look at what you're giving them first15:27 - Kristine's Sunday crying sessions learning technology (we've all been there)16:39 - Permission to slow down: The relief clients feel when you say this18:57 - Two-minute tidbits vs. 30-minute video reviews nobody watches20:29 - Framework breakdown: Pillars vs. deliverables explained22:22 - Kristine's three pillars: Strength, nutrition, mindset24:45 - The yearly topic planning system (steal this idea immediately)27:10 - Getting client input without losing program structure28:07 - What actually goes into mindset deliverables30:03 - Why Kristine doesn't do summer calls (and clients are fine with it)30:51 - The mistake of trying to please everyone with multiple call times33:11 - "Just because you can doesn't mean you should" - the golden rule33:53 - Communication boundaries: Trainerize only, no exceptions36:28 - Jon's app blocker system for work-life boundaries39:38 - Taking 17-19 days off without client complaints41:51 - Why 25-item to-do lists paralyze productivity43:45 - Rapid fire round: Biggest lies, meal plans, overrated components45:09 - What clients think they want vs. what they actually needKey Takeaways:The two biggest program mistakes: No reusable system + overdeliveryUse phases, not creative names - beginner, moderate, advanced keeps it simpleIf clients say "I still have so much to work on" at renewal, you're overdeliveringAsk clients for honest feedback - they'll tell you what's working and what isn'tJust because you can deliver everything doesn't mean you should
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