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Build and Scale Your Online Fitness Business

Why Your Clients Are Overwhelmed and How to Fix Your Program (with Kristine Michaud)

03 Sep 2025

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Ready to stop overdelivering and start creating programs that actually get results?Book your strategy call⁠📱 Connect with OTM: ⁠@onlinetrainermentorshipKristine Michaud - Former OTM Success Coach, Owner of Pure Strength and Nutrition, 20+ year industry veteran who transitioned from in-person strength coaching to online coaching focusing on strength, nutrition, and mindset.Timestamps:0:00 - Kristine's background: 20+ years in fitness, transition from gym to online2:09 - The two biggest program mistakes: No reusable system + overdelivery3:31 - Getting coaches past the "every client is a snowflake" mindset4:11 - The phase system: How Kristine organizes beginner, moderate, advanced clients6:27 - Why creative program names actually hurt your business7:09 - Making systems work for YOUR coaching style (not copying others)8:30 - The "teaching tools for life" philosophy vs. quick fixes10:03 - Jon's 30-page PDF horror story (why more information isn't better)11:21 - When clients say "I still have so much to work on" - you're overdelivering13:41 - The power of asking clients for honest feedback14:23 - If your clients are overwhelmed, look at what you're giving them first15:27 - Kristine's Sunday crying sessions learning technology (we've all been there)16:39 - Permission to slow down: The relief clients feel when you say this18:57 - Two-minute tidbits vs. 30-minute video reviews nobody watches20:29 - Framework breakdown: Pillars vs. deliverables explained22:22 - Kristine's three pillars: Strength, nutrition, mindset24:45 - The yearly topic planning system (steal this idea immediately)27:10 - Getting client input without losing program structure28:07 - What actually goes into mindset deliverables30:03 - Why Kristine doesn't do summer calls (and clients are fine with it)30:51 - The mistake of trying to please everyone with multiple call times33:11 - "Just because you can doesn't mean you should" - the golden rule33:53 - Communication boundaries: Trainerize only, no exceptions36:28 - Jon's app blocker system for work-life boundaries39:38 - Taking 17-19 days off without client complaints41:51 - Why 25-item to-do lists paralyze productivity43:45 - Rapid fire round: Biggest lies, meal plans, overrated components45:09 - What clients think they want vs. what they actually needKey Takeaways:The two biggest program mistakes: No reusable system + overdeliveryUse phases, not creative names - beginner, moderate, advanced keeps it simpleIf clients say "I still have so much to work on" at renewal, you're overdeliveringAsk clients for honest feedback - they'll tell you what's working and what isn'tJust because you can deliver everything doesn't mean you should

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