In this episode, Jon Vlahogiannakos breaks down why DM conversations go cold and what coaches are consistently getting wrong. The problem is almost never the offer. It's skipping steps. Jon introduces the Conversation Stage Framework, a three-stage process that helps coaches identify where a lead actually is before deciding how to respond, and shows how matching your message to the moment is the difference between a ghosted conversation and a booked call.TakeawaysGetting ghosted in the DMs is not a reflection of your offer or your worth as a coach.Most coaches are running stage three conversations with stage one and two people.Trust has to be established before price ever enters the conversation.Identifying where someone is in the Conversation Stage Framework changes everything.One question beats a wall of text every time.The follow-up is where most of the real business lives.Timestamps00:00 - Introduction: Why DM conversations keep going cold01:59 - The real reason 80 to 90 percent of DMs do not convert02:09 - The "how much do you charge" trap and what it actually signals03:30 - The Conversation Stage Framework: Three stages every lead moves through03:40 - Stage one: Curious (and the wrong move almost every coach makes here)04:45 - Stage two: Aware (slowing down and making them feel heard)05:30 - Stage three: Ready (the only stage where a call invite makes sense)06:35 - Why most coaches get ghosted (running stage three on stage one people)07:05 - How to use this practically: Step one, read the DM before you respond08:20 - Step two: Match your response to their stage10:00 - Step three: Stop measuring DMs by how many turn into calls10:40 - Practical scenario: The "how much do you charge" response done right12:15 - The coaches who convert consistently are not better salespeople, they are patient13:30 - The follow-up conversation: What to do after six months of silence15:15 - Why coaches avoid DMs (and the mindset reframe that changes it)17:05 - You are not a slimy salesperson. Hear this part.17:45 - What actually counts as permission to start a DM conversation18:20 - The progressive overload approach to DM volume21:00 - The hard truth about talking to people22:10 - Where to go if your DMs are your bottleneck📞 Book a Free Strategy Call📱 Follow OTM on InstagramTags: DM strategy, online fitness coaching, client acquisition, conversation framework, fitness business, lead conversion, Instagram DMs, sales conversations, coaching business growth, Online Trainer Mentorship

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