Build To Succeed: Digital Experience Design & Product Development; Flutter, AI & Tech Leadership
Andrew Tunall, Embrace — From QA-Heavy to AI-Ready: Modernizing Product Delivery
23 Jul 2025
On this episode, we’re joined by Andrew Tunall, whose past roles include VP at New Relic and Technical Product Manager at Amazon Web Services. He is currently President of Embrace, where he leads the company’s product strategy and team operations. Andrew shares his perspective on observability’s growing role in modern app development, how AI is transforming product workflows, and why reliability is a core business value, not just a technical metric. We explore Andrew’s journey from a political science and economics background to leading products at high-growth tech companies. Key Takeaways:(02:21) Andrew took a non-traditional path into early product roles.(09:50) Teams often miss how small performance issues hurt user engagement.(14:59) Users blame bad internet for app issues and disengage.(20:37) Shipping fast requires the right culture and tools, or you'll fall behind.(25:49) Embrace stood out by adopting OpenTelemetry and redefining observability.(30:13) Without domain expertise at the top, product culture and authenticity suffer.(35:51) Hiring fewer, high-ownership top performers beats growing too fast. (39:57) AI is costly and often less efficient than human pattern recognition.Resources Mentioned:Andrew Tunallhttps://www.linkedin.com/in/andrewtunall/Embrace | LinkedInhttps://www.linkedin.com/company/embrace.io/Embrace | Websitehttps://embrace.io/Amazon Web Services (AWS)https://aws.amazon.com/New Relichttps://newrelic.com/Honeycombhttps://www.honeycomb.io/OpenTelemetryhttps://opentelemetry.io/Lenny’s Podcasthttps://www.youtube.com/@LennysPodcast"Purple Cow" by Seth Godinhttps://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170Very Good Ventures designs and builds world-class digital experiences for any screen, with the best tools and engineering approaches for consistent, scalable results. Find out how VGV helps you hit the mark at: https://verygood.ventures/#Apps #Flutter #AppDevelopment
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