A Quick Update: Build Your Business Podcast Will Return This Fall
22 Aug 2025
Contributed by Lukas
This is a quick update from Matt on the Build Your Business Podcast. It's been a crazy but good year...
Selling Without the Sleaze: The Founder's Guide to Authentic Sales
15 Aug 2025
Contributed by Lukas
Selling without the sleaze isn't just possible—it's the fastest way to build trust, win clients, a...
Why Core Values Matter for Founders: Define, Align, and Lead with Clarity
04 Aug 2025
Contributed by Lukas
Why core values matter for founders isn't just a philosophical question—it's a strategic necessity...
Deep Work for Founders: How to Maximize Productivity & Crush Distractions
01 Aug 2025
Contributed by Lukas
In this episode of the Build Your Business Podcast, Matt and Chris Reynolds unpack what may be the m...
Leading Through Chaos: How to Handle Business Crisis Without Panic
25 Jul 2025
Contributed by Lukas
How do you lead your business when everything falls apart? In this episode of Build Your Business, M...
Why Systems & SOPs Are the Secret to Business Growth
18 Jul 2025
Contributed by Lukas
If your business feels like it's running you—rather than the other way around—this episode is yo...
Profit First for Founders: How to Take Control of Your Finances
11 Jul 2025
Contributed by Lukas
Discover how to apply Profit First for Founders and finally gain control over your business finances...
Using Content to Build Trust and Win Clients
04 Jul 2025
Contributed by Lukas
Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using ...
Churn: The Silent Killer of Your Business
27 Jun 2025
Contributed by Lukas
Are you ignoring churn in your business? You might be losing more than you realize. In this episode ...
How Customer Focus Drives Business Growth
20 Jun 2025
Contributed by Lukas
Customer focus isn't just a buzzword—it's the foundation of long-term business growth. In this epi...
Why Online Coaching Beats In-Person Coaching: The Freedom, Efficiency, & Value Advantage
13 Jun 2025
Contributed by Lukas
Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Co...
The Trust Equation with Andrew Jackson: How to Build Stronger Business Relationships
06 Jun 2025
Contributed by Lukas
What makes people trust you in business—and what breaks that trust without you even realizing it? ...
How to Fire Someone: A Business Owner's Guide to Tough Conversations
30 May 2025
Contributed by Lukas
Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business ev...
Effective Delegation for Perfectionists: How to Let Go Without Lowering Standards
23 May 2025
Contributed by Lukas
📄 Are you stuck doing everything yourself because no one else can do it "right"? In this episode ...
When Important Becomes Urgent: How to Prioritize What Actually Matters
16 May 2025
Contributed by Lukas
As a business owner, it's easy to push off the things that really matter—your family, your health,...
Take Some Time Off: How Rest Makes You a Better Leader
09 May 2025
Contributed by Lukas
In this episode, Matt Reynolds shares why learning to take some time off might be the smartest thing...
Pivoting for Growth: How Founders Spot Opportunities and Adapt
02 May 2025
Contributed by Lukas
How do you know when it's time to pivot—and how do you pivot without blowing everything up? 🚀...
Embracing Remote Work: How Founders Build Freedom & Output
25 Apr 2025
Contributed by Lukas
In this episode of Build Your Business: From Fear to Freedom, Matt Reynolds and Chris Reynolds dive ...
The Power of Thinking Time to Unlock Founder Potential
18 Apr 2025
Contributed by Lukas
Quiet reflection might be the most powerful leadership tool you're not using. In this episode of Bui...
Overcoming Founder Isolation: Break the Cycle of Overwork & Anxiety
11 Apr 2025
Contributed by Lukas
Feeling like you're carrying the entire business on your shoulders? You're not alone. In this vulner...
The Art of Sales Without the "Sales Tactics"
04 Apr 2025
Contributed by Lukas
Sales doesn't have to feel sleazy or scripted. In this episode of Build Your Business, Matt and Chri...
Hiring Your First Employee: Key Considerations for Entrepreneurs
28 Mar 2025
Contributed by Lukas
Hiring your first employee is one of the biggest decisions you'll make as a business owner. In this ...
Beyond ChatGPT: Master Advanced AI Tools for Business Growth
21 Mar 2025
Contributed by Lukas
Master advanced AI tools to drive business growth, automate workflows, and gain a competitive edge. ...
AI for Entrepreneurs: Practical Tools for Decision Making & Problem Solving
14 Mar 2025
Contributed by Lukas
AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline b...
AI for Business Productivity: Shaping the Future of Work
07 Mar 2025
Contributed by Lukas
How AI is Transforming Work and Productivity AI is reshaping the business landscape, helping organiz...
#17: Your Business GAMEplan: Goals, Actions, Metrics, Execution
28 Feb 2025
Contributed by Lukas
Stop Guessing—Start Growing with a GAMEplan Too many businesses struggle with vague strategies and...
#16: Crisis Management for Business Owners: How to Lead & Thrive Under Pressure
21 Feb 2025
Contributed by Lukas
Every business owner will encounter unpredictable challenges—from market downturns and PR issues t...
#15: When Business Gives You Lemons
14 Feb 2025
Contributed by Lukas
When business gives you lemons, make lemonade. This week, Matt was sick and Chris was dealing with...
#14: Mastering Chaos: The Power of Systems in Business
07 Feb 2025
Contributed by Lukas
Are you a business owner feeling overwhelmed by the daily chaos? Do you dream of scaling your busine...
#13: From Distracted to Focused: Deep Work Strategies for Business Success
31 Jan 2025
Contributed by Lukas
Conquer distractions, unlock focus, and discover the transformative power of deep work for business ...
#12: Time is Your Most Precious Resource
24 Jan 2025
Contributed by Lukas
Time is your most precious resource. You can make more money and you can work harder, but you cannot...
#11: When Work is Your Passion, Work Feels Like Play
17 Jan 2025
Contributed by Lukas
When Work is Your Passion, Work Feels Like Play You spend a lot of life at work. If you're an entrep...
#10: Why Core Values Matter: Decision-Making, Growth, & Company Culture
10 Jan 2025
Contributed by Lukas
Core values serve as guiding principles that help individuals and organizations make decisions align...
#9: 3 Steps to Launch Your Business TODAY
03 Jan 2025
Contributed by Lukas
Be a person of action and officially start your business today with these easy steps: File articl...
#8: How Two Brothers Built Their Business from Scratch
27 Dec 2024
Contributed by Lukas
Starting a business feels risky, overwhelming, and downright scary—but it doesn't have to be. In t...
#7: Get Lean! Mastering Financial Management for Business Owners
20 Dec 2024
Contributed by Lukas
You are responsible for the financial health of your business, so you must have a good handle on you...
#6: Why You Should Bootstrap Your Business
13 Dec 2024
Contributed by Lukas
Matt and Chris discuss the merits of bootstrapping a business versus seeking external funding. Why Y...
#5: Is My Idea a Passion or Potential Business?
06 Dec 2024
Contributed by Lukas
Not everyone is cut out to be an entrepreneur, but you might be. If you're a great technician and wa...
#4: Essential Tools for Productivity & Quality of Life
29 Nov 2024
Contributed by Lukas
Essential Tools for Productivity: Time Saving Products, Services, & Hacks For both Matt and Chris, n...
#3: People Follow People: Building a Founder Brand
22 Nov 2024
Contributed by Lukas
Building a compelling Founder Brand rooted in authenticity and storytelling can help entrepreneurs a...
#2: Focus on Value Delivered not Price: The Value-Driven Entrepreneur
15 Nov 2024
Contributed by Lukas
Focusing solely on price can lower the value you receive, cost you money, and harm your business. As...
#1: 6 Non-Negotiables to 10x Your Productivity
08 Nov 2024
Contributed by Lukas
10x your productivity with these 6 non-negotiables. Building these habits into your daily routine in...
#87 - Choose Hard Things with Cody McBroom (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Choose Hard Things: The Transforming Power of Fitness Cody had been an overweight youth but decided ...
#86 - Transitioning Clients Online (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Moving Your Personal Training Clients Online: Online Coaching Business Model Successfully transition...
#85 - Time Audit (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Time Audit: Why It Matters – Know Where Your Time is Going You are your biggest time waster. You m...
#84 - Don't Be Lazy (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Don't Be Lazy: You Can Do More Most people do not do enough. The evidence for this is all the time p...
#83 - How to Pick Your Battles (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Pick Your Battles: Cool, Calm, Collected Someone in the All In conference Matt, Niki, Andrew, & Josh...
#82 - From Client to Coach (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Client to Coach: Fitness to Strength Barbell Logic has identified a somewhat typical progression amo...
#81 - Avoid and Identify Burnout (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Burnout: Definition & Identification This is a state of emotional, physical, and mental exhaustion. ...
#80 - When to Break the Rules (Legacy Episode)
25 Oct 2024
Contributed by Lukas
When to Break the Rules: Increase Speed & Decrease Costs In many industries and organizations, there...
#79 - How to Leverage Education (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Leverage Education: Put Insights Into Action As a Content Consumer You almost certainly consume cont...
#78 - Strength Training at West Point (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Strength Training at West Point: Simple, Hard, Effective Greg Hess is an instructor and athletic tra...
#77 - How to Develop Better Metrics (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Not All Metrics Are Created Equal: TTIs & KPIs Two main categories of metrics exist to help measure ...
#76 - Struggling to Identify Your Core Values (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Struggling to Identify Your Core Values!? Matt has heard that, despite his discuss on developing and...
#75 - Prioritize Thinking (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Prioritize Thinking: The Importance of Thinking Taking time out to think matters. Why? As Matt has d...
#74 - When to Embrace Urgency (Legacy Episode)
25 Oct 2024
Contributed by Lukas
When to Embrace Urgency: The Occasional, Short-Term Galvanizing Power of Urgency Woah, I thought we ...
#73 - When the Important Becomes Urgent (Legacy Episode)
25 Oct 2024
Contributed by Lukas
When Important Becomes Urgent: Faith, Family, Fitness Those things that are important but not urgent...
#72 - Gratitude (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Extreme Gratitude Matt goes through and thanks many of the people that have helped bring him and Bar...
#71 - How to Write a Book (Legacy Episode)
25 Oct 2024
Contributed by Lukas
How to Write a Book: Tips & Tricks for the Process Matt has been writing a book for Forbes with Nick...
#70 - Transitioning to TurnKey Coach (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Transition to TurnKey Coach: In-Person to Online Anthony Diehl is a highly successful coach, who pro...
#69 - The Flywheel not the Funnel (Legacy Episode)
25 Oct 2024
Contributed by Lukas
The Flywheel Not the Funnel for Marketing Success Matt discusses two different analogies when it com...
#68 - Road Trip Analogy (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Road Trip Analogy Matt shares an analogy he picked up from Niki Sims regarding how long-term goal ac...
#67 - Introduction to Undoing Urgency (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Introduction to Undoing Urgency Ryan Matt Reynolds reads the introduction to his forthcoming book Un...
#66 - When to Hire Out (Legacy Episode)
25 Oct 2024
Contributed by Lukas
When to Hire Out: The Eisenhower Matrix The Eisenhower Matrix groups tasks into 4 categories: Not u...
#65 - Take a Break! (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Take a Sabbath! Rest, Recharge, Refresh If you are like Matt, someone who works long days, enjoys wo...
#64 - When and How to Swing for the Fences (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Swing for the Fences! – Aggressively Pursue the Urgent & Important A single decision or event can ...
#63 - Enjoy the Pursuit of Your Goals (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Enjoy the Pursuit Not the Outcome We find joy in the pursuit of hard things. The process of doing ha...
#62 - Uniquely Hard, Uniquely Successful (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Uniquely Hard, Uniquely Successful If you set challenging goals, expect (and demand) hard efforts. A...
#61 - MED Coaching Beyond Programming (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Applying MED to Coaching Beyond Programming (Some Principles) Matt and Scott developed the principle...
#60 - How to Quit Your Safe Job (Legacy Episode)
25 Oct 2024
Contributed by Lukas
When Should I Leave My "Safe" Job? – There Is No Safe Job Totally safe, secure jobs do not exist. ...
#59 - Online Coaching Success Story (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Online Coaching Success Story: Before Coaching Adam Skillin worked various jobs, including banking, ...
#58 - Be Reliable as a Person and Business (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Reliability Costs Nothing – Integrity over Time Andrew Jackson shared his value equation a couple ...
#57 - How to Define Your Core Values (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Defining Your Core Values: Brainstorming & Reflecting Matt discusses how to identify and list your c...
#56 - When One Teaches Two Learn (Legacy Episode)
25 Oct 2024
Contributed by Lukas
When One Teach Two Learn: Importance of Teaching In order to become an expert coach, or to master an...
#55 - How Dave Tate Built EliteFTS (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Building EliteFTS – Before EliteFTS Both Dave's dad and grandfather were business owners, who incu...
#54 - Build Value Not Status (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Chase Value not Status In a social media world, it can be easy to pursue status. In the world we inh...
#53 - The Excuses That Derail Progress (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Excuses that Derail Progress – Valuable Things are Hard We at Barbell Logic value voluntary hardsh...
#52 - Do You Own a Business or a Job (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Job or Business – Should I Own a Business? Not everyone should own a business. Probably, most peop...
#51 - New Year's Resolutions (Legacy Episode)
25 Oct 2024
Contributed by Lukas
New Year's Resolutions Done Well New Year's resolutions have really been dismissed in recent decades...
#50 - Don't Prioritize, De-Prioritize (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Don't Prioritize. De-prioritize. Remove Things That Provide No Value If you're looking to create you...
#49 - Coaching is Secondary: Business is Primary (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Coaching is Secondary for Business Success Consider this scenario. Someone becomes an expert in crea...
#48 - Know Who You Are (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Know Who You Are You don't need to have a mission statement, business plan, or core values to begin ...
#47 - How to Be All In (Legacy Episode)
25 Oct 2024
Contributed by Lukas
All In! It's time to be all in. It's time to execute. It's time to complete that task or project or ...
#46 - Strong Life with Zach Evan Esh (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Strong Life with Zach Evan Esh Replay Matt and Zach have interacted before, passing along business a...
#45 - How to Structure Holiday Promotions (Legacy Episode)
25 Oct 2024
Contributed by Lukas
How to Structure Holiday Promotions: Black Friday & Pre-Christmas The lead up to Thanksgiving and Ch...
#44 - Structure Your OKRs In a GAMEplan (Legacy Episode)
25 Oct 2024
Contributed by Lukas
What is Your GAMEplan? Prioritize the Important Matt shares how he discussed the business metrics t...
#43 - Business Economics for Beginners (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Business Economics: Know the Health of Your Business You cannot go off how you feel about your busin...
#42 - Excellent Service Online (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Excellent Customer Service for Online Coaching (Not Just In-Person) Customer service sets your busin...
#41 - Take a Vacation (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Why You Should Take a Vacation – Reset & Relax Life naturally contains cycles. You stress yourself...
#40 - Automated Metrics are Awesome (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Automated Metrics Are Awesome – PRs Matter PRs matter because PRs measure progress toward your or ...
#39 - Be a Person of Integrity (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Person of Integrity: Be One, Always Integrity underpins business success. Yes, you may think of busi...
#38 - Stop Being Cheap: You're Making Less Money (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Stop Being Cheap: Value per Unit Time Too many in the fitness industry value their time too little. ...
#37 - Fewer Pricing Options Means More Money (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Pricing: Fewer Options is Better It's easy, especially as a small business, to bend over backwards f...
#36 - Customer Service is King (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Customer Service is King Customer service standards have fallen since 2020 and COVID-19. You notice ...
#35 - Measure Progress with PRs (Legacy Episode)
25 Oct 2024
Contributed by Lukas
PRs Measure Progress Toward Your Clients' Goals PRs matter. Consistency underlies success. PRs pave ...
#34 - The Evolution of Online Coaching as the Superior Model (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Online Coaching is Better for Coaches Online coaching is the best coaching for coaches. In-person co...
#33 - Urgency as Enemy of the Important (Legacy Episode)
25 Oct 2024
Contributed by Lukas
The Important and the Urgent When conceptualizing and prioritizing tasks, use the Eisenhower Matrix....
#32 - Online Coaching vs. Online Programming (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Online Coaching vs Online Programming – the Difference Most "online coaching" is online programmin...
#31 - Lean Theory for Coaches (Legacy Episode)
25 Oct 2024
Contributed by Lukas
Lean Theory Lean manufacturing theory and seeking to improve efficiency comes with misunderstandings...
#30 - How to Set Prices in Your Business (Legacy Episode)
18 Oct 2024
Contributed by Lukas
Pricing - it's a too often undiscussed, underexamined aspect of running a successful business and be...