About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for them. Why should they go with this business over a competitor? Why should they trust this business to solve their challenge or fulfill their need? On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page. So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting ProjectWebsites Copywriters Need to BookmarkHow to Win Trust to Get Copywriting Clients Related Links Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages4 Steps to Write a Wildly Effective About Us PageWhy Landing Pages Are the Perfect First Copywriting ProjectsHow to Write a Sales Page That’ll Make Your Client Ecstatic --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.