In this episode, Maria Fairhurst of Maria Hannah Beauty shares her inspiring journey of transitioning from a corporate estate agent to a lash and brow expert. Starting with model appointments for friends and family, Maria leveraged social media and word of mouth to expand her client base. She emphasises the importance of listening to clients and understanding their preferences to enhance the client experience and build strong relationships. Maria discusses her approach to pricing and how she communicated price increases to clients. She advises beauty professionals to choose the right brands, continuously practice, and improve their skills. Maria shares her insights on using high-quality products, creating a cohesive social media presence, and managing client expectations. She highlights the necessity of self-care and setting boundaries to prevent burnout. We Cover: Transitioning from corporate estate agent to the beauty industry Expanding a client base through social media and word of mouth Importance of client experience and relationship building Approaches to pricing and announcing price increases Choosing the right brands and continuous skill improvement Creating a cohesive social media presence Managing client expectations Self-care and setting boundaries to avoid burnout Useful Links: Follow Maria on Instagram: @mariahannahbeauty Visit her website: Maria Hannah Beauty

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