In this episode, we chat with Zoe Gibbs, a semi-permanent makeup artist and skincare specialist, about her journey of building her own business. Starting as a beauty therapist, Zoe worked at various salons and spas before taking a break to explore other career paths. She eventually rediscovered her passion for beauty and started her own business, Lipbrowlash, specialising in semi-permanent makeup. Zoe shares the challenges of being self-employed, the importance of self-belief, and the role of consistent marketing. She discusses her social media strategy and the educational content she creates to attract and educate potential clients. Zoe also emphasises self-care and time management, sharing her personal strategies like meditation, yoga, and sound bowl healing to maintain a positive mindset and avoid burnout. She highlights the significance of a support system and reaching out for guidance. Zoe encourages listeners to pursue their passions, reminding them that it's okay to try different avenues and make adjustments along the way. We Cover: Zoe's journey from beautician to business owner Challenges and rewards of being self-employed Importance of self-belief and consistent marketing Effective social media strategies and educational content Prioritising self-care and time management Strategies like meditation, yoga, and sound bowl healing Building a support system and seeking guidance Encouragement to pursue passions and adapt as needed Useful Links: Follow Zoe on Instagram: @lipbrowlash Visit her website: https://booksolo.co/lipbrowlash Explore Zoe's holistic women's retreats: @wnm_retreat Spotify meditation links: Spotify Meditation Kundalini yoga with @jaidev Partnership with @beyondco: A platform to help women grow through yoga, breath work, beauty, and retreat coaching

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