In this episode, we chat with Zaara King, a beauty business coach and podcast host, who shares her inspiring journey in the beauty industry. Starting as a mobile beauty therapist while working full-time in sales, Zaara pursued her passion for beauty after being made redundant. She opened a salon but decided to work from home after having her first child, focusing on building her own beauty business. Zaara emphasises the importance of creating a welcoming atmosphere for clients and connecting with them on a personal level. Zaara also discusses the significance of social media for business growth, identifying and speaking to her ideal client, and strategies for client retention. She shares her approach to pricing, encouraging professionals to charge what they're worth and not fear increasing prices. Zaara also covers the importance of setting boundaries and implementing policies to protect time and income. She highlights the need for work-life balance and prioritising personal well-being. We Cover: Zaara's journey from mobile beauty therapist to business coach Creating a welcoming and homely client atmosphere Using social media to grow a beauty business Identifying and speaking to your ideal client Strategies for client retention and building relationships Approaching pricing and increasing prices confidently Setting boundaries and implementing protective policies Balancing work-life and prioritizing personal well-being Useful Links: Follow Zaara on Instagram: @zaaraking Listen to her podcast: The Beauty Build Online course helping beauty pro's attract their ideal clients: https://bit.ly/3Vgh8TS Free course helping you turn followers into clients: https://bit.ly/3yRlfyc The beauty build community on Facebook: http://www.facebook.com/groups/thebeautybuild

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