In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=HrPrVxvb6foURtvw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

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“What did the council decide on item 42?” — answered with the speaker and the moment.