In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle 👉 https://instaclubhub.com/flash-sale-7/ 💥 Related Links: 🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos) 🎯Get Max Views Checklist for FREE! 👉 https://instaclubhub.com/checklist/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=uFfHYSlHZlmLLN7C Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 My *Exact* System For Getting 10M Views EVERY Month Watch: https://youtu.be/LU_c530SrzE?si=AR_8wJkSRVUN7mTH Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.