#179 – BJ Birtwell | Electrify Expo – The Premier EV Festival & Selling to the Masses

BJ Birtwell is the founder and executive producer of Electrify Expo, North America’s largest electric vehicle festival. Key topics in this conversation include: The importance of promoting EVs to get to the masses Why we’re past the early adopters phase of EVs Creating the best possible electric vehicle expo Designing experiences that make an impact The connection between excitement and sustainability Links Show notes: http://brandonbartneck.com/futureofmobility/bjbirtwell Website LinkedIn Instagram YouTube BJ’s LinkedIn Bio BJ Birtwell is the founder and executive producer of Electrify Expo, North America’s largest electric vehicle festival. With more than 25 years of experiential, production and advertising expertise and a life-long interest in car culture, he has taken his passion for electric vehicles to drive EV adoption across North America. Birtwell created Electrify Expo in 2019 as a multi-city US festival and flagship destination for consumers to experience the thrill of going electric. Prior to Electrify Expo, Birtwell established himself as a leader in experiential marketing serving as CEO for The Armory, an advertising agency specializing in events and social media, and producing television programming for Discovery, Fox Sports and NBC Sports. During his career, Birtwell also ran a marketing division at Chrysler and later assisted in the production of a nationwide concert series, working alongside talents such as Snoop Dogg, Gwen Stefani, Lil Wayne, Ludacris and other billboard-topping acts. About Electrify Expo Electrify Expo is North America's largest outdoor electric vehicle festival showcasing the latest technology and products in electrification including startup and legacy EVs, electric motorcycles, bikes, scooters, skateboards, boats, surfboards and more. The festival addresses one of the most challenging barriers to mass adoption of electric vehicles - first hand experience with the product - with meaningful demonstrations and test rides. Top brands from around the world exhibit and attend Electrify Expo’s events to meet consumers at all stages on their path to electrification Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/

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