#87 – David Byron | Sundberg-Ferar –Walking Cars & Designing Products that Make an Impact

David Byron is Director of Innovation Strategy at Sundberg-Ferar. Key topics in this conversation include The importance of thoughtful product design if we want to make an impact Why we need to deeply understand the problem at-hand before developing solutions Applying expertise to new application segments How Sundberg-Ferar developed the walking ELEVATE Ultimate Mobility Vehicle for Hyundai What makes a product appealing Links Show notes: http://brandonbartneck.com/futureofmobility/davidbyron David's LinkedIn profile: https://www.linkedin.com/in/david-j-byron-6727b54/ Sundberg-Ferar website: https://sundbergferar.com/ Sundberg-Ferar CES trend report: https://app.box.com/s/df9g6ocbkdrudqsbzc3chkfj4ndgn2lm Mobility Genesis: https://sundbergferar.com/mobilitygenesis/ David’s Bio David’s passion for design and cars led him to the Motor City where he graduated from CCS in Transportation Design. He spent his early career at GM and ASC before becoming Lead Designer at Saleen where he penned the 2008 S5S Raptor supercar and 2010 Saleen S281. David then jumped from sports cars to sports equipment when he joined New Balance’s hockey and lacrosse brand, Warrior, where he lead the helmet design team. David has a strong ability to edit, communicate and execute concepts that connect on an emotional level while delivering real world solutions. His diverse background provides a wide perspective when tackling the vast array of design challenges experienced at Sundberg-Ferar. He stays active in the art community teaching design courses at CCS and has judged multiple times at the National Fine Arts Festival. Sundberg-Ferar We design innovative, beautiful products that make people’s lives better. That’s how our work propels companies in new mobility, consumer, and commercial product markets. We consider everything, from the needs of our clients to the ideal user experience, and after nearly 90 years of design, we know what it takes to elevate solutions from purely functional to exceptional. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, and equitable mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/ Music credit: Slow Burn Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

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