Join us as we revist this conversation from September 2022 On this week's podcast, Roger Knecht interviews finance expert & CFO Andy Cristin, who has over 30 years of experience in the commercial sector, both working for and running businesses. They talk about Andy's journey from working in the commercial sector to starting his own business with Andy giving valuable advice to anyone looking to start up their own business. They talk about the importance of the CFO in the business and how as a CFO you can take your client's business to a whole new level by identifying key performance indicators they should be watching, budgets, and forecasts to help them manage their cash flow better and how accountants can take up the advisory role for their clients. Andy also discusses key concepts from his Amazon best-selling book, The Profit Mindset. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Andy Cristin Andy Cristin is a finance director and CFO with over 30 years of experience in a broad range of commercial organizations based in the UK, Europe, and the Middle East. He qualified as an accountant while working for a major UK food distributor moved to a European vehicle logistics business and then to a privately held business in the technology sector. During his career, he's worked for 11 different start-ups, three of which grew from nothing to become multi-million-dollar turnover businesses as well as being an adviser. He has been in the business himself, Co-founding a B2B service with a serial entrepreneur. They grew the business from 0 to $1,000,000 profit with zero to 50 employees in less than five years. The company was built with a sell in mind, and they achieved an average profit multiple in a sale to a French multinational company. Andy is the author of Profit Mindset, which is an Amazon number one bestseller and was shortlisted for the business of Book Awards. The book is designed to help business owners improve the finance side of their business. He is also a regular contributor to various business-related publications outside of work and he lives in Chelmsford UK with his wife and two university-age children. He is a keen sports fan, lifelong Liverpool supporter, and a regular spectator at Lords and Wimbledon. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Andy's new book and special offer for our listener's: He is happy to make available a pdf copy of his book "The Profit Mindset". He says that anyone can connect with him via Linkedin and request a copy by messaging him directly and mentioning this podcast, "Building the Premier Accounting Firm" with Roger Knecht. He is also offering a copy of his newest ebook called "Notes from a Small Business" which can be downloaded from his website https://www.pareto-fd.com Be sure to also take advantage of this offer to receive the following training: For FREE, The Turnkey Business Plan for accounting professionals Strategic Selling & Selling with Confidence And for FREE as well, this webinar addresses online marketing such as leveraging your social presence to get the clients you deserve. You'll also learn how to automate the entire process from marketing to sales. Don't miss this information-packed webinar to help you get the clients you deserve. Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant's library to provide CFO & Advisory services as the premier accounting business today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals Become a Profit & Growth Expert for your clients offering quality CFO and Advisory services. Learn how to best market, sell, onboard, and fulfill long-term engagements following the Universal Business Builder Model. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast, and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

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