102 - What Does The Marketer Of The Future Need To Know? (Marti Konstant, Workplace Futurist)

Have you ever met a workplace futurist before? Well, let me tell ya, they're pretty awesome and very helpful in exploring what's to come in the future of (all) work plus specific to marketers. Marti Konstant is a workplace futurist and best-selling author of “Activate Your Agile Career: How Responding to Change will Inspire Your Life's Work.” She's also the owner of Konstant Change. Prior, Marti held marketing and demand gen roles at Samsung and Open Kernel Labs (acquired by General Dynamics). Try typing in "career agility" into Google and her article still comes up #1 in the results. Here's what we hit on: What in the world is a workplace futurist;  What has made you successful in this field; Marti explains her DNA framework for how to bring your future into your present (HINT: Disrupt the model, Notice the signals, Act); How do you stay ahead; What does the Marketer of the future look like, what will they need to do and know (HINT: the expiration date for your set of skills is 4 years or less); How do we continue to stay relevant in the field of marketing as we get older; Why today’s workforce is no longer a "workforce," it’s really a “work net” (different people that are augmenting your team); What does the Metaverse have to do with all of this; What are your top challenges, what are you trying to figure out these days. You can reach Marti on LinkedIn: www.linkedin.com/in/martikonstant/ Check out her website: www.martikonstant.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things. You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing You can find me on LinkedIn: www.linkedin.com/in/annafurmanov

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