139 - To Be The Company That Seems To Be Everywhere You Need To Eliminate The Funnel Mindset (Natalie Marcotullio, Head of Growth & Ops at Navattic)

Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they’re putting out, and especially as an early stage B2B startup! Prior, Natalie held various roles including Marketing Director and Chief of Staff at Map My Customers (a Series A SaaS). Navattic was founded in 2020 and is based out of NYC. They've raised $5.4M funding (Seed). Navattic helps you instantly create interactive product demos. Customers include Mixpanel, Google Cloud, DropBox and more. Here's what we cover in this episode: What does “creative” mean; What are some cool, creative approaches and experiments at Navattic; How do you balance creativity with results (HINT: look at down-funnel conversions, you should be getting faster, easier deal cycles); How are startups doing on the “creative meter'' (HINT: a lot of marketers can’t be creative because they’re doing too much); Why marketing inputs are just as important as outputs; When has Natalie personally been the most creative; Natalie asks me her burning question. You can find Natalie on LinkedIn. You can learn more about Navattic. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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