149 - How To Build A Fanbase Like Taylor Swift When You're A Small Startup (Paul Earle, Entrepreneur and Educator)

There is so much I love about Goodles and so much that both B2C and B2B startups can learn from them. So I brought on Paul Earle because he was very deeply involved in Goodles' creative work. Paul works with brands on their creative and he teaches innovation, new ventures, and new brand creation at the Kellogg School of Management (go Kellogg!!). Prior, Paul was the co-founder and executive director of global creative agency Leo Burnett’s “Farmhouse” (its innovation and new venture center). Jen Zeszut (Co-Founder and CEO at Goodles) joined me for Ep. 95 “This Is Huge: How To Take On Billion Dollar Companies When You're Small” so listen to that one too. About Goodles: founded in 2021, based out of Santa Cruz (CA) and has 42 people now! (was 24 people last episode). Funding: Seed ($10.2M total). Goodles is noodles, gooder. PROTEIN-PACKED, VEGGIE-BOOSTED mac n' cheese. Yum. In this episode we cover: Why the brand name is such pure magic; Why companies that succeed do so because there's this intense emotional connection created with people; Why large companies have a hard time launching new products and being creative; How did you make the Goodles creative so amazing; What’s your advice for startups that want to push more on the creative side (HINT: great creative pulls your product development forward). You can find Paul on LinkedIn >> https://www.linkedin.com/in/paulearle/ Check out Goodles >> https://www.goodles.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. I can be your startup's fractional head of marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. You can sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. You can sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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