I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a lot from people that focus on creative work. Jay is a writer, podcast host, speaker, and lifelong storyteller on a mission to help you make what matters most. Here's what Jay is up to: Host of the podcast Unthinkable Newsletter “Playing Favorites” that's helping people push themselves creatively Co-Founder of the Creator Kitchen, a membership program helping people push themselves creatively Prior, Jay worked in marketing and media roles at Google, HubSpot, ESPN, and VC firm NextView. Also check out Ep. 99 “What Does It Really Take To Resonate With People?” where we talk about resonance as a top marketing skill, how to write stories that people connect with emotionally, why great marketing is not about who arrives but rather about who stays, how to tie storytelling concepts to the startup world and how can marketers level up (HINT: marketers create a lot of stuff but it’s not gripping). In this episode we cover: What does “creativity” mean to you; Some of the unfortunate impacts of tools like ChatGPT on content creation (HINT: AI is just your intern); You should care about the results from your content but you also need a space to get better; Where do many people get stuck in the creative process and what to do about it; How can marketers bring more of themselves into the work that they’re putting out; What are you reading and listening to; Jay asks me his burning question. You can find Jay on LinkedIn >> www.linkedin.com/in/jayacunzo Check out his website >> https://jayacunzo.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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