153 - How Superhuman Is Changing Habits Using Part PLG & Part Sales (Sei Suriyakumar, Head of Marketing at Superhuman)

There's been a lot of buzz around PLG vs. Sales-led GTM models. Companies that started with one GTM method are exploring others. So I thought this conversation would be super interesting for many as they're thinking about a more blended approach. Sei Suriyakumar is Head of Marketing at Superhuman. Prior, Sei was Director of Product Marketing at Dropbox and prior to that he held marketing leadership positions at HelloSign (acquired by Dropbox). About Superhuman: Founded 2015 100+ people Funding: Series C ($108M total) Description: Superhuman is the fastest email experience ever made. Customers fly through their inbox twice as fast as before and save an average of three hours every week. More than half hit Inbox Zero within 4 hours of starting. They've recently expanded from an individual product (B2C) to one that's optimized for teams (B2B). In this episode we talk about: How Superhuman has a part PLG + part sales-led model; How that model started with humans and evolved over time; First 90 days at Superhuman; What's working well, what's not; Sei's thoughts on category creation; One big thing Sei learned from his experience at Dropbox that he's bringing into his role at Superhuman. You can find Sei on LinkedIn >> https://www.linkedin.com/in/seiyonne/ Check out Superhuman >> https://superhuman.com/ This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it! For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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