171 - Here's What Happens When You Emphasize Content Versus Product (Devin Reed, Head of Content at Clari)

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content) experience which made for a really great convo. In this episode: From AE to Head of Content at Gong, how were you using content as part of your role as an AE in those early days; What have you learned as an AE that you’re bringing into the way you approach Content (HINT: nobody cares about your product); How late is too late to talk about your product; Why you don't need the product to enjoy content and advice; What scrappy things did you pull off at Gong that worked to drive pipeline and revenue; How do you think about the interplay of Process for sales plus the Creativity of marketing; Why is one marketing approach better than another given your company size, team skills, industry, audience, etc; Why did Devin write his new digital playbook Content That Converts (use the code ANNA for a discount!); AMA - Devin asks me his burning question. You can find Devin on LinkedIn: ⁠https://www.linkedin.com/in/devinreed/ Learn more about Clari: ⁠https://www.clari.com/ The Reeder: https://thereeder.co/ Content That Converts playbook: https://convert.thereeder.co/ Use the code “ANNA” for a discount!  For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much. And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing and advisor for early stage startups >> ⁠www.furmanovmarketing.com⁠ 2. ⁠sign up to get my monthly startup marketing newsletter⁠ where I’m sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠ You can also find me hanging out on LinkedIn, definitely say hello and tell me which episodes you've listened to >> ⁠www.linkedin.com/in/annafurmanov

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