173 - Using Story To Switch From Just A Vitamin To The Painkiller Customers Need (Brad Pedersen, Co-Founder at Lomi)

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's why I love this convo. About Lomi: Founded: 2022 Funding: crowdfunding using Indiegogo ($7.2M!) and then got VC backed Description: electronic device which turn your food scraps, organic waste, compostable packaging and home bioplastics into compost (plant food); they've already shipped 20,000+ units In this episode: Why does story matter with your marketing; How to listen for the problem your customers actually want to hear about; What is marketing and why does it work; Why do superfans love Lomi and how do you further leverage that to create more superfans; What can B2B early stage startups learn from the way that Lomi approaches marketing; AMA - Brad asks me his burning question. You can find Brad on LinkedIn: ⁠https://www.linkedin.com/in/brad-pedersen-77075012/ Check out his book coming out in November: https://startupsantabook.com/ Learn more about Lomi: https://lomi.com/ Learn more about Pela: https://pelacase.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much. And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠www.furmanovmarketing.com⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠ 3. ⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠ where I’m sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠www.linkedin.com/in/annafurmanov

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