Sometimes I like to sprinkle in some raw and unfiltered thoughts. In this episode I cover: The purpose of content; Before you come up with a content strategy, you need to figure out what your target buyer cares about, their challenges, goals, where they spend their time, etc; What is a content engine and how to think about creating content for the full funnel; Daily/weekly marketing ops activities to feed your content engine; How to think about sales materials as part of your content strategy; How to measure your content efforts; How to measure your podcast efforts. For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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