183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer, Co-Founder at MKT1)

Happy New Year! I'll keep saying that until we're well into February, and you can't stop me. I feel like I could talk to Emily for hours every time she comes on the pod. Emily Kramer is Co-Founder at MKT1. MKT1 helps founders and marketers build and scale their marketing functions through investing (MKT1 Capital fund) and advising. Emily was on the pod before, listen to Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing.” It’s a Top 5 most listened to episode of all time. In this episode: What are some warning signs you look for before you invest in or advise an early stage startup; What does "win on GTM" actually mean; GTM strategy is more than just marketing so why'd you decided to focus all your energy on positioning around "marketing excellence" when you communicate your positioning and messaging and content with MKT1; I wanted to dig into the MKT1 Capital Fund, specifically return on investment expectations with this fund and what makes you different from other funds; AMA - Emily asks me her burning question. You can find Emily on LinkedIn: www.linkedin.com/in/emilykramer Learn more about MKT1: www.mkt1.co For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com/⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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