Michelle Heath, Founder and CEO at Growth Street, joined me on the Modern Startup Marketing podcast. Mixing it up! I usually have venture-backed startup founders and marketing leaders come on as guests. This time I brought on a fellow marketing superstar to share her experience and wisdom. Michelle and I are clearly spirit animals, once you listen to this episode you'll understand why. Michelle started Growth Street in 2013, based out of Boston, MA. When businesses need to achieve the next level of growth, Growth Street is the growth strategy consulting firm that creates the tailwind for success. Moving quickly is a big-time competitive advantage. They don’t like wasting time or money. No politics, BS or over-processed approaches. And their motto: giddy up! We hit on a lot of brand, marketing and growth concepts, including: Growth Street's very own growth story; Brand strategy vs. branding vs. marketing, the key differences and why does it even matter, especially for startups; Michelle's new book about the power of brand as business value and how brand is often misunderstood; The holy grail of brand is consistency; How to prove that your brand strategy is working (HINT: what do you want brand to do for your business?); 3 big mistakes that Michelle sees companies make repeatedly; How to get the marketing flywheel going (HINT: start with the customer mindset); Do you actually need an industry-specific consultant (with experience in your industry) to help with your marketing and growth. You can find Michelle on LinkedIn: www.linkedin.com/in/michelleheath Find out more about Growth Street: www.getgrowthstreet.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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