Jonathan Metrick, Chief Growth Officer (CGO) at Portage Ventures and Fractional CGO at Wealthsimple, joined me on the Modern Startup Marketing podcast. Lots of gold nuggets shared in this episode because Jonathan brings the insights from both a VC firm and startup perspective on growth. Portage Ventures is an early stage fintech investor, formed in 2016 and with a presence in Toronto, Montreal, New York, Europe and Southeast Asia. Wealthsimple is one of their portfolio companies. Wealthsimple was founded in 2014, has ~500 people, and is based out of Toronto, CA. Wealthsimple is "investing on autopilot." They build you a personal, low-cost portfolio and put your money to work like the world’s smartest investors. Wealthsimple manages $8.4 billion and has more than 1.5 million users. We hit on a lot of important topics, including: Jonathan's marketing experience across brands (including P&G, Live Nation, Policygenius) and what he most enjoys about marketing and growth; How emerging fintech companies should approach marketing, education and connecting with their users; The need for brand + growth teams to be better integrated in order to differentiate and leave competitors in the dust; New and emerging channels (like TikTok and Clubhouse) can help you get in front of your target buyers, cheaply; How influencer marketing helps new brands explain themselves and build trust; The importance of being clear about who you are and what you do so that your target audience connects with you; Startup brands that are willing to test in new and emerging channels have a leg up over established brands; Education and value creation as the main challenges to tackle within fintech; How will consumer behavior evolve in another year or two, and making sure your marketing and growth efforts align; Startup fundraising and advice from Jonathan (HINT: people really matters, here); Jonathan's marketing and growth efforts for Portage Ventures. You can find Jonathan on LinkedIn: www.linkedin.com/in/jonathanmetrick Find out more about Portage Ventures: p3vc.com Find out more about Wealthsimple: www.wealthsimple.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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