Building With Buyers: Startup Marketing and Growth Fueled By Customers
216 - Customer Research Is Baked Into Our DNA But We Need To Be Intentional (Pranav Piyush, Paramark)
29 Jan 2025
Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability.Here’s what we cover:I see the book Alchemy on Pranav's bookshelf and it's about "chasing the magic" so have to ask what got him into it;How do you incorporate customer research at Paramark? What are some of your goals with this research;What have been the results;Why is customer research important;Challenges with customer research;Pranav asks me his burning question.Pranav on LinkedIn: www.linkedin.com/in/pranavpParamark: paramark.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
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