218 - How We Launched A Free Plan At Navattic (Natalie Marcotullio & Raman Khanna)

Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 where I had Natalie on.Since 2020, Navattic has been a sales-led company. Plans start at $500/mo. They just released a product-led motion. One interactive demo, free forever.Here’s what we cover:Why’d you decide to go product-led;Why’d you decide to go freemium vs. free trial (HINT: buyer-focused);What were the main steps to get there;What were some stumbles and how did you fix;What was your launch plan;How many demos built on the free plan, and what % have converted to paid;What have you learned since launch.Natalie on LinkedIn:www.linkedin.com/in/natalie-marcotullio Raman on LinkedIn:www.linkedin.com/in/raman-khannaNavattic:www.navattic.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠Website: ⁠⁠⁠furmanovmarketing.com

There are no comments yet.

Please log in to write the first comment.