224 - What Is Whole Person Customer Research & Why It's Important (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)

Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded.Here’s what we cover:What is Service-as-a-Software;How do you incorporate customer research at Muuktest;What are some of your goals with customer research;What questions are you asking;How are you using research insights;Do you ask customers where do they learn and hang out;Why understanding “whole-person” with your research is important and goes beyond just your product;Why is customer research important;What are your challenges with customer research;There are so many voices, who should you listen to when you do this research.Ivan on LinkedIn: ⁠www.linkedin.com/in/ivanbarajasvargas Muuktest: ⁠⁠⁠⁠muuktest.com For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠Website: ⁠⁠⁠⁠furmanovmarketing.com

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