Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Building With Buyers: Startup Marketing and Growth Fueled By Customers

225 - AI & Copycats Make Positioning and Messaging The Most Critical Pieces To Figure Out (Megan Bowen, CEO at Refine Labs)

26 Mar 2025

Description

Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."Here’s what we cover:Brand, Demand, and ABM. What's your approach to client work;I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;What’s changed about how buyers buy today, and what’s still the same;Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;How are you using AI, and what’s your take on where it’s going;Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);What’s the biggest challenge for companies you’re working with right now;Megan asks me her burning question.Megan on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/meganwhitebowenRefine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠furmanovmarketing.com

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.