Building With Buyers: Startup Marketing and Growth Fueled By Customers
235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)
21 May 2025
It was really fun recording this episode with my longtime friend! We go waaaay back. Anna Baskin is Co-Founder and CEO at Hightail. Hightail is a low-dose THC infused beverage for when you want to sip in some fun. Here’s what we cover:What you're building;Wow I’m just so proud of you;How’re you growing your customer base;What’s hard right now;How you incorporate customers as part of your growth efforts;Customer research and the insights you're finding;Where are you placing big bets in 2025;Anna asks me her burning questions.Anna on LinkedIn: www.linkedin.com/in/anna-hight-baskinHightail: siphightail.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
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