262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)

Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).Here’s what we cover:02:39 Understanding Vector's (new!) Positioning05:30 Customer-Centric Growth Strategies08:16 Repositioning and Messaging Evolution11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting14:05 The Role of Research in Marketing16:37 Building Ad Audiences by Name19:18 Our Creative Process Behind the Brand22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio26:47 Focused growth channels 28:04 Creativity that stems from customer research and insights30:42 Sabrina Carpenter's hairbrush microphone34:06 My favorite customer interview question38:30 Customer marketing plays at Vector41:46 Our influencer marketing experiment results46:47 Leveraging AI in Marketing51:11 Innovative SEO Strategies we're usingJess on LinkedIn: ⁠linkedin.com/in/jesscook-contentmarketingVector: ⁠www.vector.coSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠Newsletter: ⁠⁠One Insight

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