I know, I know. Season 5 wrapped up. But I couldn't help myself.Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, and Canva.Here’s what we covered:00:00 Introduction to AI in Customer Research03:41 The Shift in AI Usage for Customer Research09:25 Building Systems for Effective Research12:59 Challenges with AI Insights17:55 Completeness in Research with AI21:17 Common Mistakes in Customer Research25:01 Emotional Nuances in Research & Why they're important27:08 Understanding AI's Interpretation of Emotions29:46 The Role of Human Insight in AI Training32:25 AI as a Co-Pilot and The Importance of Collaboration35:37 Catching AI Errors38:30 The Necessity of Human Involvement in Research39:55 Balancing AI and Human Decision-Making45:02 Knowing When You Have Enough Data To Stop And Decide46:44 Favorite Tools for Research and Analysis50:00 Caitlin asks me her burning question which I will answer in a separate BONUS episodeCaitlin on LinkedIn: www.linkedin.com/in/caitlindsullivanAI Analysis for PMs course: https://maven.com/caitlin/ai-analysis-pmsSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠One Insight

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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