I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast. They've been going deep into the world of demand generation for the month of April - sweet! In this episode we discuss modern demand gen for startups and the playbook I wrote up that outlines key themes in more detail, including: The difference between lead gen and demand gen; Old vs. new demand gen and the key differences that will get you results; Your demand gen strategy should focus on the buyer, not you; How to be revenue-oriented...not leads focused; Sales & marketing collaboration. Here's the demand gen playbook covered in the episode: www.linkedin.com/pulse/modern-demand-gen-startups-anna-furmanov For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com Thanks for listening!

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