33 - Inbound and Outbound Lessons From The Trenches With Daniel Huerta, Digital Marketing Manager at Udacity

Daniel Huerta is Digital Marketing Manager at Udacity. Before that, Daniel headed up marketing at Workify (HR tech startup) for 4+ years, running their content and demand generation efforts. Daniel is also the co-host of The Modern People Leader podcast. We covered both Udacity and Workify during this podcast session.  Udacity was founded in 2011, has 2000+ people, and is based out of Mountain View, CA. They've raised $235M in funding. Udacity’s mission is to train the world's workforce in the careers of the future. Learn digital, data science, programming, AI, cloud computing, cybersecurity and more. 200+ industry experts build the content. 100+ enterprise customers globally.  Workify was founded in 2014, has 11 people, and is based out of Austin, TX. Workify has raised $1.3M in funding. Workify helps you unlock the power of your people. Analytics for modern employee engagement.  Here's what we hit on:  Dug a bit more into Workify, who it's for and the problem they're solving;  Daniel is helping traditional orgs become more like tech companies - what does that mean;  How does Udacity differentiate from other players in the space;  Demand gen the old way, and transforming to the new way (HINT: they're working with the Refine Labs team!);  Does a bigger budget mean better marketing;  At Workify, how did you grow ARR from $40k to $1.2M from your content and demand gen efforts;  If you could go back in time at Workify, how would your run marketing differently (HINT: we talked about all the effort that went into outbound and then getting low conversions, we also talked about inbound and what were some of the pitfalls);  For inbound to work you need 1) unique POV 2) value prop 3) customer obsession 4) brand trust;  We touched on The Modern People Leader podcast and some different ideas to grow the audience.  You can find Daniel on LinkedIn: www.linkedin.com/in/daniel-huerta-74661390/  Find out more about Udacity: www.udacity.com  Find out more about Workify: www.getworkify.com  And here's The Modern People Leader podcast: https://podcasts.apple.com/us/podcast/the-modern-people-leader/id1545875052  For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com  Thanks for listening!

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