Daniel Huerta is Digital Marketing Manager at Udacity. Before that, Daniel headed up marketing at Workify (HR tech startup) for 4+ years, running their content and demand generation efforts. Daniel is also the co-host of The Modern People Leader podcast. We covered both Udacity and Workify during this podcast session. Udacity was founded in 2011, has 2000+ people, and is based out of Mountain View, CA. They've raised $235M in funding. Udacity’s mission is to train the world's workforce in the careers of the future. Learn digital, data science, programming, AI, cloud computing, cybersecurity and more. 200+ industry experts build the content. 100+ enterprise customers globally. Workify was founded in 2014, has 11 people, and is based out of Austin, TX. Workify has raised $1.3M in funding. Workify helps you unlock the power of your people. Analytics for modern employee engagement. Here's what we hit on: Dug a bit more into Workify, who it's for and the problem they're solving; Daniel is helping traditional orgs become more like tech companies - what does that mean; How does Udacity differentiate from other players in the space; Demand gen the old way, and transforming to the new way (HINT: they're working with the Refine Labs team!); Does a bigger budget mean better marketing; At Workify, how did you grow ARR from $40k to $1.2M from your content and demand gen efforts; If you could go back in time at Workify, how would your run marketing differently (HINT: we talked about all the effort that went into outbound and then getting low conversions, we also talked about inbound and what were some of the pitfalls); For inbound to work you need 1) unique POV 2) value prop 3) customer obsession 4) brand trust; We touched on The Modern People Leader podcast and some different ideas to grow the audience. You can find Daniel on LinkedIn: www.linkedin.com/in/daniel-huerta-74661390/ Find out more about Udacity: www.udacity.com Find out more about Workify: www.getworkify.com And here's The Modern People Leader podcast: https://podcasts.apple.com/us/podcast/the-modern-people-leader/id1545875052 For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com Thanks for listening!

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