In this episode I was interviewed by Tristan Pelligrino, host of Recorded Content and co-founder of Motion, about a hidden treasure that’s within every podcast episode – beyond just the audio file. A podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes. But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode – beyond just the audio file. Here's what we hit on: Your unique voice is what makes your marketing "modern"; Talking is an essential part of business strategy, and podcasts are a good way of starting to hear yourself; How and why I decided to start this podcast; Startups start with the marketing activity that they’re supposed to do, like ‘we need to get blog posts up. Look at the competition. They’ve got tons of blog posts up. We need to be on Instagram, Facebook, YouTube, Snapchat, Twitter. We need to do ads.’ This is a problem and here's what to do instead; Podcasts with guests are different from the ones you do solo; Creativity is important, but there should be a system behind it; Companies spend a lot of time updating their website, but for digital to work, you have to be everywhere where your target audience hangs out. Here's a link to where you can find more info and clips: https://motionagency.io/episode/sharing-your-point-of-view-in-solo-podcast-episodes-with-anna-furmanov/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com Thanks for listening!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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