Amy Volas, founder and CEO of Avenue Talent Partners, joined me on the show. She's such a fun lady. Amy helps startups hire sales leaders without the cringe. Amy has been a sales leader at ZipRecruiter, Indeed, and Yahoo! She has personally closed $100MM+ in revenue (and counting). She's got 70+ recommendations on LinkedIn. Woah. Amy also co-hosts the #1 weekly virtual sales happy hour (Thursday Night Sales). This is a marketing podcast. Why am I bringing on Amy Volas, sales rockstar, on the show? Well, my experience has shown that Marketing + Sales is SUPER intertwined. Marketers need to understand how sales works (and vice versa) in order to accomplish business growth. Personally, after starting my own business, I’ve been straddling both marketing AND sales and it’s becoming almost a blur. Like I’m doing marketing, but I’m also getting customers. So I must be selling otherwise people wouldn’t know to buy. It's a natural progression. What I have realized over time (and as we move more into digital) is that there is no buyer journey anymore. I've been asking founders and marketing leaders the same question and they have a hard time pinpointing exactly what journey their buyers take before they become a customer. There are many different steps, and the point is to be there with the right content to help build the relationship and the trust. Here's what we hit on: What does sales mean to you, what does marketing mean to you; How has sales changed over the last 10 years; How is growth in digital impacting sales; What are the big problems you're seeing that your customers have, and what's your advice; What kind of sales leader (or team) do you need for Seed/Series A (earlier stage) vs. Series C+; You’ve personally closed $100MM+ in revenue...what are top 3 things that you’ve done/learned to make this happen; What’s working well for you right now at Avenue Talent Partners, in terms of sales + marketing strategies; Top tips on growing LinkedIn followers (Amy has 43k+); Top mistakes or failures and how that has impacted how you lead. You can find Amy on LinkedIn: www.linkedin.com/in/amyvolas Find out more about Avenue Talent Partners: www.avenuetalentpartners.com Link to join Thursday Night Sales: www.thursdaynightsales.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com Thanks for listening!

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