You can and should do voice of the customer research at your startup, ongoing. Ongoing, because things change pretty quickly in the world, and you want to have a good pulse on what's happening in the world of your target audience. In this episode I spoke with Nicholas Scalice, host of the top-rated Growth Marketing Toolbox podcast, on the topic. Nicholas and I talked about the process to use to better understand your target audience including: What is voice of the customer research; How to collect feedback (I created a resource for you that's linked below); What questions matter; How the process works for B2B and B2C; Tools for conducting better customer interviews; Where companies go wrong. Here's a link to the playbook I wrote for you to use, including the questions google doc: https://furmanovmarketing.com/playbooks/use-these-6-steps-to-build-personas-like-a-boss Here's a link to where you can find more info: https://growthmarketingtoolbox.com/anna-furmanov-customer-research/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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