52 - Go Against Trends Proactively If You Want To Be The Top Dog - Blake Emal, CMO at Copy.ai

Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of … nowhere, bc it's a distributed team! Makes sense. Copy.ai is seed funded ($2.9M).  The tool helps you write better marketing copy, faster. Who doesn't love that? And it’s not just about writing marketing copy. It's a full-on creativity suite to help you start and grow a business. Here's what we hit on: What is marketing? (HINT: ideas that people collect about your brand); What are some of the biggest content trends that startups need to be on top of? (HINT: don’t worry so much about trends, or be aware of them and go against them proactively); Copy.ai has 13k followers on TikTok - why is a B2B company focusing on TikTok; How Blake thinks about personal brand, and why companies that are just starting out need to leverage personal brands; Top channels for Copy.ai 7 months into the game (HINT: Twitter, LinkedIn, YouTube, Facebook Group, and now TikTok which is proving to be a bigger opportunity versus Youtube); How long does it take to really see some traction (HINT: traction is directly proportional to how interesting the thing you’re sharing is); Blake has been "doing Twitter" (his personal Twitter) since 2013, and he's still got room to improve; How long should you test a channel before you know whether or not to continue (HINT: you have to show up every single day and give it your all, and this is more important than being different); When you’re building an audience, it takes years of heavy work; How do you differentiate when there are so many others in the same space; We talked about the creative use of UGC (user generated content) on the Copy.ai homepage (where users are explaining the product); Marketing and growth challenges - what are you still trying to figure out (HINT: focus focus focus!); How has a failure / mistake set you up for later success. You can reach Blake on LinkedIn: www.linkedin.com/in/uxblake On Twitter: @heyblake Find out more about Copy.ai: www.copy.ai This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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